{"id":281,"date":"2025-11-25T09:31:27","date_gmt":"2025-11-25T08:31:27","guid":{"rendered":"https:\/\/yasmina.test\/psc-jaume-collboni\/"},"modified":"2026-02-20T13:23:24","modified_gmt":"2026-02-20T12:23:24","slug":"psc-jaume-collboni","status":"publish","type":"post","link":"https:\/\/www.yasminalancina.com\/en\/psc-jaume-collboni\/","title":{"rendered":"PSC Jaume Collboni"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"281\" class=\"elementor elementor-281 elementor-226\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd6a6d e-flex e-con-boxed e-con e-parent\" data-id=\"bdd6a6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca98ae elementor-widget elementor-widget-heading\" data-id=\"1ca98ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8864332 e-flex e-con-boxed e-con e-parent\" data-id=\"8864332\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01b87e9 e-con-full e-flex e-con e-child\" data-id=\"01b87e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59fc9da elementor-widget elementor-widget-text-editor\" data-id=\"59fc9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>What the f*ck<\/strong><br>\nPSC Jaume Collboni\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dd67a0 e-con-full e-flex e-con e-child\" data-id=\"5dd67a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a771a14 elementor-widget elementor-widget-text-editor\" data-id=\"a771a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWhat if a political campaign dared to say \u201cdon\u2019t vote for me\u201d?\nThat\u2019s how What the f*ck was born, the rallying cry against resignation that turned Collboni into the face of fearless change.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-064153a e-flex e-con-boxed e-con e-parent\" data-id=\"064153a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78100e5 videohome elementor-widget elementor-widget-video\" data-id=\"78100e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.yasminalancina.com\/wp-content\/uploads\/psc-video-02.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/www.yasminalancina.com\/wp-content\/uploads\/psc-02.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63ef902 e-flex e-con-boxed e-con e-parent\" data-id=\"63ef902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38eba40 elementor-widget elementor-widget-text-editor\" data-id=\"38eba40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor the Barcelona municipal elections, we set out to create a different kind of campaign, with no euphemisms and no half-measures. Under the claim \u201cNo fotem &#8211; What the f*ck\u201d a Catalan expression that reflects frustration and anger at what\u2019s not working, we presented Jaume Collboni as a modern candidate, direct and full of fresh ideas. A cry against resignation that broke away from traditional political communication and, for the first time, dared to deliver an unheard-of campaign message: \u201cdon\u2019t vote for me.\u201d An anti-campaign that spoke the same language as the street, giving voice to citizen frustration.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4883dbd e-flex e-con-boxed e-con e-parent\" data-id=\"4883dbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3398a8c videohome elementor-widget elementor-widget-video\" data-id=\"3398a8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.yasminalancina.com\/wp-content\/uploads\/psc-video-01.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/www.yasminalancina.com\/wp-content\/uploads\/psc-01.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9694ebc e-flex e-con-boxed e-con e-parent\" data-id=\"9694ebc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe1a28 elementor-widget elementor-widget-text-editor\" data-id=\"6fe1a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe creativity was as literal as it was provocative: we submerged the candidate in a water tank to symbolize the feeling of a city \u201cwith water up to its neck,\u201d and we had him take punches from a professional boxer to portray how Barcelona is hit every time necessary measures are not taken. A bold, no-nonsense campaign that turned metaphors into real images and positioned Collboni as a candidate willing to take risks to change the city. Risks that paid off: today, he is the mayor of Barcelona.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5bd529 e-flex e-con-boxed e-con e-parent\" data-id=\"f5bd529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76471a5 videohome elementor-widget elementor-widget-video\" data-id=\"76471a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.yasminalancina.com\/wp-content\/uploads\/psc-video-03.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/www.yasminalancina.com\/wp-content\/uploads\/psc-03.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2bb28a e-flex e-con-boxed e-con e-parent\" data-id=\"e2bb28a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6c302e e-con-full e-flex e-con e-child\" data-id=\"e6c302e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c5f9e elementor-widget elementor-widget-text-editor\" data-id=\"f7c5f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>In collaboration with: <\/strong><br>\nAfter Agency\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11f7c47 e-con-full e-flex e-con e-child\" data-id=\"11f7c47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51cda28 e-con-full e-flex e-con e-child\" data-id=\"51cda28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51d3ac5 elementor-widget elementor-widget-post-navigation\" data-id=\"51d3ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.yasminalancina.com\/en\/proyecto-fer\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M134.059 296H436c6.627 0 12-5.373 12-12v-56c0-6.627-5.373-12-12-12H134.059v-46.059c0-21.382-25.851-32.09-40.971-16.971L7.029 239.029c-9.373 9.373-9.373 24.569 0 33.941l86.059 86.059c15.119 15.119 40.971 4.411 40.971-16.971V296z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Proyecto FER<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.yasminalancina.com\/en\/triodos-bank\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Triodos Bank<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Work What the f*ck PSC Jaume CollboniWhat if a political campaign dared to say \u201cdon\u2019t vote for me\u201d? That\u2019s how What the f*ck was born, the rallying cry against resignation that turned Collboni into the face of fearless change.https:\/\/www.yasminalancina.com\/wp-content\/uploads\/psc-video-02.mp4For the Barcelona municipal elections, we set out to create a different kind of campaign, with no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising Campaign for Jaume Collboni<\/title>\n<meta name=\"description\" content=\"Communication and advertising campaign for Jaume Collboni during the Barcelona elections, breaking with traditional political communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yasminalancina.com\/en\/psc-jaume-collboni\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Campaign for Jaume Collboni\" \/>\n<meta property=\"og:description\" content=\"Communication and advertising campaign for Jaume Collboni during the Barcelona elections, breaking with traditional political communication\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yasminalancina.com\/en\/psc-jaume-collboni\/\" \/>\n<meta property=\"og:site_name\" content=\"Yasmina Lancina\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T08:31:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T12:23:24+00:00\" \/>\n<meta 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