{"id":311,"date":"2025-10-27T12:39:58","date_gmt":"2025-10-27T11:39:58","guid":{"rendered":"https:\/\/yasmina.test\/marato-tv3\/"},"modified":"2026-03-19T12:39:31","modified_gmt":"2026-03-19T11:39:31","slug":"marato-tv3","status":"publish","type":"post","link":"https:\/\/www.yasminalancina.com\/en\/marato-tv3\/","title":{"rendered":"Marat\u00f3 TV3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"311\" class=\"elementor elementor-311 elementor-48\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7fc806 e-flex e-con-boxed e-con e-parent\" data-id=\"d7fc806\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d23de6 elementor-widget elementor-widget-heading\" data-id=\"9d23de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-150064b e-flex e-con-boxed e-con e-parent\" data-id=\"150064b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7368a9 e-con-full e-flex e-con e-child\" data-id=\"a7368a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3f962 elementor-widget elementor-widget-text-editor\" data-id=\"1d3f962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>Team Hoyt<\/strong><br>\nMarat\u00f3 TV3\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d75168 e-con-full e-flex e-con e-child\" data-id=\"4d75168\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0404fa5 elementor-widget elementor-widget-text-editor\" data-id=\"0404fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIn a sector where campaigns often appeal to compassion, La Marat\u00f3 chose the rawest and most moving truth: the story of Team Hoyt. A creativity so real it was impossible to ignore.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3f8504 e-flex e-con-boxed e-con e-parent\" data-id=\"f3f8504\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cdd1f0 videohome elementor-widget elementor-widget-video\" data-id=\"3cdd1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.yasminalancina.com\/wp-content\/uploads\/marato.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/www.yasminalancina.com\/wp-content\/uploads\/Captura-de-pantalla-2026-03-19-a-las-12.26.26.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-890dffb e-flex e-con-boxed e-con e-parent\" data-id=\"890dffb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e479d8 e-con-full e-flex e-con e-child\" data-id=\"8e479d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fa2d8 elementor-widget elementor-widget-text-editor\" data-id=\"c4fa2d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<strong>In collaboration with: <\/strong><br>\nBassat Ogilvy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ffec82 e-con-full e-flex e-con e-child\" data-id=\"5ffec82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c2ee5 elementor-widget elementor-widget-text-editor\" data-id=\"b1c2ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La Marat\u00f3 de TV3 2010, dedicated to spinal cord and acquired brain injuries, achieved a record <strong>\u20ac8,735,103 raised<\/strong>, thanks to massive public support and an audience of around 438,000 viewers (~21.2% share).<\/p><p>What made the difference that year was the real story of Team Hoyt: Dick and Rick Hoyt, bound by a profound connection that went far beyond physical effort. Their moving story humanized the campaign\u2019s message, connecting through authenticity and turning fundraising into a resonant and unforgettable experience.<\/p><p>This new approach broke with TV3\u2019s traditional schemes: the campaign combined sensitivity and strength with a powerful visual narrative, generating an impact that transcended the local sphere. Team Hoyt not only received the Spanish <strong>Eficacia Award<\/strong>, but also international recognition: <strong>Silver and Bronze Cannes Lions<\/strong> in the Film category for Spain.<\/p><p>That double victory reinforced the idea that what is truly exceptional comes from the heart\u2014and from telling stories with truth, innovation, and emotional power.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93edc4f e-con-full e-flex e-con e-child\" data-id=\"93edc4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e78ab78 elementor-widget elementor-widget-post-navigation\" data-id=\"e78ab78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.yasminalancina.com\/en\/ten-tv\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">TEN TV<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Work Team Hoyt Marat\u00f3 TV3In a sector where campaigns often appeal to compassion, La Marat\u00f3 chose the rawest and most moving truth: the story of Team Hoyt. A creativity so real it was impossible to ignore.https:\/\/www.yasminalancina.com\/wp-content\/uploads\/marato.mp4In collaboration with: Bassat Ogilvy La Marat\u00f3 de TV3 2010, dedicated to spinal cord and acquired brain injuries, achieved a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication project with an emotional story that the campaign<\/title>\n<meta name=\"description\" content=\"Advertising campaign that combined sensitivity and power with a compelling visual narrative.\" \/>\n<meta name=\"robots\" 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