This is the typical space to say that I’ve been working in advertising for more than 15 years. That I’ve worked with brands from all kinds of sectors, in agencies of every size and color.

And well… all of that is true.

Over the years there’s been a bit of everything: campaigns, launches, hundreds of projects, endless meetings, ideas that made it out into the world and others that stayed in a drawer. Brands starting from scratch, others trying to reinvent themselves, marketing teams juggling a thousand things while trying to make something good out of all that chaos.

I’ve also learned a few things.
That understanding the problem is often harder than solving it. That listening helps more than talking. And that when a brand finds something honest to say, communication works much better.

I could end this with something epic about creativity and communication.
But that would sound too advertising-like.

So, since we’re talking about honesty, I’ll confess something: my first copy idea came to me when I was eight, and I recorded it on a cassette. I’ve left it here in case you’re curious to listen. Fair warning: it’s long.

It all started watching infomercials.
I guess some kids wanted to be astronauts or football players.
I wanted to sell the Therapy Pillow.