Driven by Juan Roig’s Fundación Trinidad Alfonso, Projecte FER (Foment d’Esportistes amb Reptes) was born to recognize and support elite Valencian athletes on their path to the Olympic Games. More than just scholarships, it provides trust and a platform to amplify a culture of effort that defines both sport and society.

With a very small production team, we brought to life the inner voice that pushes every athlete: the one that drives you when you can’t catch your breath, that turns exhaustion into momentum, and fear into determination. That voice became the centerpiece of the film, transforming the invisible into a powerful narrative tool. Alongside athletes like Ricardo Ten and David Casinos, the result was a stirring tribute to effort and attitude—the very emblem of Projecte FER and of Valencian elite sport.