Work

Authentic
TEN TV
How did TEN go from being a new channel to a unique proposition? By championing the most real thing there is: authenticity, in a world of scripted television.
TEN was born as a TV channel offering fresh, different content with no fear of breaking away from the script. A channel that aims to surprise and show life as it is: spontaneous, real, authentic. Its launch couldn’t have been any different. We all showed up on set without a script, without a storyboard, without knowing what was going to happen. Just one location, one day of shooting, a styling team, and three ambassadors—Martina Klein, Joseph Ajram, and Carlos Jean—ready to go with the flow.
In collaboration with:
After Agency
What unfolded in front of the camera was as unpredictable as it was real: gestures, laughter, silences, and looks you can’t fake. That’s how TEN’s launch spot was born, reflecting exactly what the channel wants to be: a space without artifice, able to connect through naturalness and truth. Because when you’ve got it, everything else is just noise.
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